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The Normal Brand

Puremeso Essential Hoodie

$78.00 USD

An upgraded version of our classic Puremeso Basic Hoodie. We've refined this hoodie by enhancing stitching details and removing the drawcord for a sleek and modern look. Crafted from our custom and best-selling blend of cotton, poly, and spandex, this hoodie ensures both warmth and flexibility, making it an essential lightweight base layer for any outfit. With meticulous attention to detail, this hoodie guarantees a true-to-size fit, providing you with unmatched comfort and style for all your daily adventures.


When we started this company out of our parents’ basement we had four shirts – three of them weren’t great, and one of them was Puremeso. Every night when we thank God for our company, we spend a few seconds on Puremeso.

Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet


True to size
Fabric Details:
1x1 Puremeso rib in 240gsm. Softener wash
Fabric Content:
58% Cotton. 39% Polyester. 3% Spandex
Double needle coverstitching on all seams. 2-ply hood. Band at bottom hem. Long inset sleeves with cuffs and slightly dropped shoulders. Embroidered bear
Machine wash with like colors. Turn garment inside out. Only non-chlorine bleach if needed. Cool iron if needed. Tumble dry low